Instagram was originally designed to become a visual platform that focuses on posting photos with captions. And the word Instagram was derived from the words instant and telegram. Kevin Systrom, the founder of Instagram, previously became an intern at Odea(also known as Twitter today) and later became a corporate marketing associate product manager at Google.
Systrom’s original plan is to create a web app named Burbn (derived from the words bourbon and whiskey). Its features are for sharing photos and allowing users to check in and share their plans. But when Systrom decided to partner with Mike Krieger, they changed the plan and started over again.
They chose to create an app that focuses on one feature –for photo sharing. After months of brainstorming and testing, they finally finished their app. Many people are using Instagram because it is user-friendly. It has filters that can make an ordinary photo look more appealing.
In this generation, many influencers and business owners are using it for brand awareness and generating sales.
Significant Development of Instagram
- Instagram was started and launched by founder Kevin Systrom and co-founder Mike Krieger on October 6, 2010. It gained 25,000 users on the day of its launch. And the number of users reached one million in its second month.
- In the year 2012, Instagram had 80 million users, and they are continuously upgrading its features. And in the same year, Mark Zuckerberg, founder of Facebook, bought Instagram for $1.0 billion.
- Today, there are already 1.074 billion active users who are using Instagram.
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