What is Pixlr?

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Pixlr is a cloud-based image editing software made for both amateur and professional photo editors. Founded by Swedish developer Ola Sevandersson in August of 2008, the online photo editing software gives users access to hundreds of editing options and templates geared towards ease of use. Pixlr’s user-friendly interface lets users create, edit and share photos and images online on any device they choose to use. 

In July 2011, American multinational software giant Autodesk acquired the Pixlr suite, adding it to its roster of 3D design software for architecture, engineering, and entertainment. The acquisition allowed Pixlr users to add more freehand sketches to their projects via Autodesk’s SketchBook line compatibility. The move gave Pixlr users professional-grade editing technology enabling greater creative expression.

Inmagine’s 123RF acquired Pixlr from Autodesk in April of 2017. The acquisition brought the Chicago-based stock photo and design company closer to its vision of building a holistic creative ecosystem of design software and platform. Since then, Pixlr has developed as the most widely used cloud and mobile-based editing platform incorporating Artificial Intelligence and Machine Learning for better user experience and content creation.

The Different Pixlr Products

  • Pixlr E – This is the most advanced editing product in the lineup. Designed to meet the needs of professional editors, Pixlr E uses the same hotkey commands of similar applications. A unique feature of Pixlr E is the direct importing of images from a URL, saving users time when starting a project.
  • Pixlr X – The basic version of Pixlr developed with novice users in mind. Featuring a much simpler interface, users get the essential editing tools like color correction, cropping, collage templates, and adding texts, among others.
  • Pixlr Mobile – Developed for editing straight off-the-phone pictures, Pixlr Mobile incorporates all previous Pixlr mobile apps in one. Pixlr Mobile categorized its editing tools into four categories: Corrections, Effects, Overlays, and Borders. This allows quick and almost instant photo edit and an option to upload directly to social media sites.

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Pieter Borremans
By Pieter Borremans

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