What is SEO?


SEO means “Search Engine Optimization.” It refers to the practice of making your content or website highly searchable and visible in online traffic. SEO increases the chance that a particular site will be on the top of the list in the search results. It is usually used to make your content more visible than others when people search on the internet about a related topic through non-paid or organic search engine results.

The main intention of doing SEO is to attract the attention of possible customers for a specific business. With the massive searches daily in the online world, it is very important to apply SEO because of the heavy traffic and competition in the ranking of search results. Businesses and website developers utilize SEO as an alternative to paid ads or promotions. When a site has a good SEO, the content will more likely be on the first list of results after the content with paid ads. SEO requires tactics and requires to follow the search engine rules.

SEO is all about understanding and predicting what people are searching for. Determining this will easily gain the rank in the search results as an answer to people’s searches. Most people are more enticed to click on the first page of results, so content that made it to the top will have a bigger chance to be read.

The most basic SEO practice is using the right and relevant keywords to make sure that the content will be connected to those who are searching.

How does SEO work?

  • Search engines such as Google or Bing can automatically crawl all pages on the web and gather relevant information from those pages then putting it into an index.
  • Afterward, algorithms will then analyze the pages on the index throughout various factors to determine the ranking or sequence of those pages in the search results.
  • The rankings are decided based on the relevance of the content with a particular search or inquiry.

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Pieter Borremans
By Pieter Borremans

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