What is a business plan?


A business plan is a document that is typically written to explain in detail how a company defines its objectives and plans to achieve them. This is mostly used by startups. From a financial, marketing, and operational perspective, a business plan gives out a documented path for the company. Business plans are essential documents that are being used to convince investors before a firm has a record of success. They’re also an excellent approach for businesses to stay on track in the future.

Business planning is beneficial for any firm, but it’s extremely important for new businesses. The plan should be reviewed and modified on a regular basis to check if objectives have been accomplished or if they have evolved and changed. A completely new business plan is sometimes written for an existing company that has opted to take a different path.

It is rarely a wise decision to operate without a business plan. In fact, only a small percentage of businesses can survive for long without one. There are many more advantages to developing and adhering to a good business plan, such as the ability to think through ideas without investing too much money and, eventually, losing money. Each choice a firm makes should be outlined in a comprehensive business plan, including all estimated expenditures and potential risks.

The importance of having a business plan:

  • It serves asa tool for making decisions.
  • It helps in defining a company’s vision in practical terms.
  • It helps in determining if a company’s strategy has any gaps.
  • Itshowsthe business’s viability.
  • Itcreates bettergoals and milestones.

About the author

Pieter Borremans
By Pieter Borremans

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