What is a market development strategy?


Market development strategy is a type of business growth strategy that entails bringing in new existing and existent goods into a new market. It supports businesses in their early stages of development in identifying new opportunities and selling their current offerings in previously untapped markets

Market development strategy enables organizations and corporations to contact new clients in a well-planned manner. When you broaden your consumer base, you open up plenty of additional revenue, sales, and lead prospects. However, significant market research is required to determine whether the new market will provide value.

The distinction between market penetration and a market development plan is often misunderstood. The primary goal of market penetration is to sell current product supply to existing customers. The goal of the market development plan, on the other hand, is to target a new market and sell them the current product.

Consider these factors while designing a new market development strategy:

  • Do you have a certain target market that you haven’t yet explored?
  • Do you have a mechanism or a team in place to track the success of your market development strategy?
  • Is it necessary to introduce a new productor make changes to an existing one?
  • Is it worthwhile to invest in a new market and reach out to new customers?
  • Is your offer going to be beneficial to them?

About the author

Pieter Borremans
By Pieter Borremans

Get in touch