What is Althea?


Althea is Korea’s leading beauty e-commerce website, offering Southeast Asian consumers the latest beauty trends, lifestyle, and products. Althea Korea is a Korean cosmetics and skincare distributor. They ship to a variety of locations throughout the world and have separate websites for each.

Althea Inc. is a company that sells beauty items online. Creams, soap, peeling, cleansing foam and water, liner and brow, sleeping masks, eye shadow, cushion, deodorant, shampoo, cushion, and lipstick are among the company’s skincare, makeup, and hair and body products.

Althea, which debuted in July 2015, attempts to make us of the Korean culture’s popularity in the region, such as Korean drama series and K-Pop. The Korean firm, which was founded by Christopher Cynnand Frank Kang, as well as CFO Jae Yoon Kim, sells to consumers in Indonesia, Philippines, Malaysia, and Singapore, with intentions to expand into Southeast Asia’s two other key markets, Vietnam and Thailand.

Their plan is to create a brand; therefore, they’re concentrating on trendy items with strong potential as well as products that haven’t been released yet. The company’s goal is to become Southeast Asia’s leading marketing generation platform for Korean brands.

Although Althea’soffice is located in Kuala Lumpur, Malaysia, they sell all of its products directly from Koreaandis entirely focused on Southeast Asia. However, the owner has plans that the company may broaden its horizons in the coming years.

About the author

Pieter Borremans
By Pieter Borremans

Get in touch