What is B2C?


Business-to-consumer, most often called B2C, refers to selling goods and services directly to customers who are the end-users of the firm’s goods or services. B2C firms are those that sell personally to customers. B2C differs significantly from business-to-business (B2B), which pertains to commercial activity between 2 or more firms as a business model.

B2C is one of the most well-known and commonly used sales models. Michael Aldrich, who have used television as the primary channel to connect with consumers, developed the word “B2C” in 1979. B2C became extremely popular during the late 1990s when it was mainly used to pertain to online retailers who offered goods and services to customers via the Internet.

B2C used to refer to shopping in malls, dining at restaurants, watching pay-per-view movies, and watching tv commercials. On the other hand, developing the Internet generated a whole new B2C channel within eCommerce or the sale of products and services through the Internet. Businesses offer items to customers in the product-based B2C model. The firm could serve as a supplier, selling personalized products to customers through their own online and physical stores. 

Software-based B2C businesses can be classified as either “service” or “product” businesses. The latter gives software solutions and products, whereas the former delivers software services to customers. A business with a service-based B2C model assists in providing services to its customers. Rather than selling physical goods, a service-based B2C company makes money by offering services.

About the author

Pieter Borremans
By Pieter Borremans

Get in touch