Lazada Group, which was formed in 2012, is Southeast Asia’s top eCommerce platform. It was formed by Maximilian Bittner with the support of Rocket Internet with said goal of building the Amazon.com business model in Southeast Asia to make use of the nascent market and Amazon’s lack of presence there. Rocket is a German incubator which creates companies in emerging markets that duplicate the business models of successful US tech companies.
Lazada integrates this large and diverse region through their logistics, technology, and payment capabilities, which they have in 6 countries: Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam. They currently offer the widest range of sellers and brands, and their goal is to serve three hundred million people worldwide by 2030. Lazada was named the Alibaba Group’s regional flagship in 2016, and it has been backed by Alibaba’s best-in-class technology infrastructure.
Virtually, every product is just one click away because of their end-to-end logistics capabilities and full control over their supply chain. They also have fulfillment centers in seventeen locations around Southeast Asia, and their investments in warehouses, sorting centers, and digital technology enhance their partner network, cross-border and last-mile arrangements within every region.
To reimagine the shopping experience, they use both emerging and existing technologies. They can instantly adapt to changing demands and situations by utilizing tracking data. They have developed into a retail destination where consumers come for both entertainment and shopping. They engage consumers to brands, offer customized experiences, and still pushing boundaries.