What is personalized marketing?

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Personalized marketing takes far more than simply adding the consumer’s name to a generic marketing email sent to each of your customers. It’s all about getting the right word to the right person at the right time with the correct advice. When you adjust your marketing depending on the data you have obtained from your contacts, you are using personalized marketing. This covers things like hobbies, purchasing preferences, and purchase history, among other things.

Personalized marketing uses specific data to tailor your contacts’ messages via email, advertisements, and other channels. Personalized marketing aims to fully attract customers or potential customers by connecting with them individually. Both businesses and consumers benefit when this is done correctly. Increased customer loyalty, a more enjoyable customer experience, and a greater return on marketing investment are just a few of the key advantages of personalized marketing.

When you provide a personalized experience to a consumer, you show that you are aware of their concerns. It simplifies their entire client journey and turns the purchasing process from a transaction to a relationship. Customer loyalty can also be earned through personalization. Furthermore, personalized marketing is a less expensive option than traditional advertising. When you put out a general advertisement, a portion of the audience will have no interest in the goods. There is a limit to your return on investment (ROI).

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Pieter Borremans
By Pieter Borremans

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