What is relationship marketing?

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Relationship marketing recognizes the significance of the buyers and sellers inside the marketing process. The basic idea is to establish long-term consumer relationships. Relationship marketing sees marketing as a two-way street in which buyers and sellers collaborate to define the direction and result of the brand product provided to the public. 

Relationship marketing claims that a company must include extra additional actions and participants in the marketing process, particularly consumers, rather than regarding marketing as only making sales to passive potential buyers. A company makes an effort to form long-term partnerships.

Relationship marketing is mostly concerned with improving internal processes. Many clients leave a firm because they are dissatisfied with the customer service, not because they dislike the product. Customers will be satisfied even if there are product difficulties if a company optimizes its internal practices to meet its service needs.

In relationship marketing, technology plays a vital part as well. Companies may now store, track, analyze, and use huge volumes of information about their customers with the help of the Internet. Customers are rewarded for their loyalty with targeted marketing, special offers, and quicker service.

The final step in relationship marketing is branding. If a customer believes that the brand they buy represents who they are or want to be, a company can build a long-term relationship with them. Customers are less likely to switch brands if they believe that doing so will reveal their true identity.

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Pieter Borremans
By Pieter Borremans

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