Shein is a fast-fashion retailer based in China. By 2008, Chris Xu launched the company in Guangzhou, China. It now has a global reach of approximately 220 countries. The brand is known for its low-cost clothes, which are made in China.SHEIN uses an innovative supply chain system called”real-time retail.” By 2013, SHEIN had a total of100 employees and had already created its headquarters in Guangzhou, China. Only roughly 50 to 100 items of each style sold by SHEIN are created to reduce waste. This is made to reduce overstocking, which keeps costs down and keeps unsold items out of landfills.
SHEIN has been in existence for nearly a full decade and has developed to be such an operation in that time. Many professionals interested in making it big in the fast-fashion industry are taking notice of SHEIN’s unique business approach. SHEIN focuses on women’s clothing and accessories, but it also sells children’s clothing, men’s clothing, home decor, and other various items. On the site, there are also clothes and accessories for cats and dogs.
The company’s motto states that all people can experience the beauty of fashion. Fashion is truly accessible to everybody thanks to SHEIN’s low prices and global shipping.SHEIN is extremely popular among Generation Z and Millennials in their early years. This is most likely due to the fact that SHEIN’s work frequently goes viral on social media platforms after being shared by content creators and influencers.