What is UNIQLO?

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UNIQLO is a Japanese clothing and apparel brand that began as a textile firm in Yamaguchi, Japan, in 1949. It has now become a global brand including over 1000 locations worldwide. Since the beginning of the company in 1949, it has been redefining apparel with a constant focus on quality and fabrics. The trademark was agreed to be registered under the abbreviation ‘Uni-Clo,’ derived from the ‘Unique Clothing’ aspect of the name. The employees in charge of registering the name, however, misunderstood the ‘C’ as a ‘Q,’ and the name stuck. The store’s name was then changed to Uniqlo.

Because UNIQLO’s business approach integrates the whole clothing-making process—starting from planning and design throughout production, distribution, and retail—they are able to manufacture such a large variety of unique products.UNIQLO’s market share is growing around the world as it collaborates with the world’s leading fabric technology developers to create radical new materials and produces simple designs using excellent natural materials.

UNIQLO LifeWear is a line of high-quality, innovative clothes with a universal design and comfortable fit. It is designed to be used by anyone, anywhere. UNIQLO takes use of today’s increasingly technological world to engage directly with clients and quickly turn their wishes into reality.UNIQLO secures a consistent, high-volume supply of high-quality materials at affordable prices by entering into agreements with material manufacturers throughout the world and placing large-volume orders to obtain the best conditions.

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Pieter Borremans
By Pieter Borremans

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