What is viral marketing?

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Viral marketing aims to distribute information about the products or services from person to person through word of mouth, online, or email distribution. The purpose of viral marketing is to encourage people to share a marketing message with their family, friends, and other networks, resulting in an exponential increase in the number of people who get it.

Whether intentional or unintentional, all viral marketing scenarios have three basic components: the message, the messenger, and the setting. To achieve a solid viral marketing campaign, each component must be utilized. Any company size can build viral marketing efforts, which can work alone or be part of a bigger traditional campaign.

These initiatives may employ a variety of methods to appeal to users’ or viewers’ emotions, promote awareness of a noble cause, and make it simpler to absorb and distribute information. Viral marketing frequently incorporates the help of an influencer with a huge following.

Viral marketing is faster and cheaper than traditional marketing campaigns, thanks to the use of social media as a “force multiplier.” Because it can generate far too much traffic in such a short period, it has the potential to attract mainstream media attention. 

As messages are edited, misinterpreted, labeled spam, or pointed out for falling short on social media, viral marketing initiatives can backfire. Viral marketing success can be difficult to assess. It’s necessary to keep in mind that how fast and easy content is shared is primarily determined by whether or not the organization employs the appropriate technologies.

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Pieter Borremans
By Pieter Borremans

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